History:
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate in Bull Street in Birmingham, England. From 1831 he moved into the production of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy. In 1847 John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers". The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water. Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. John Cadbury's cocoa and drinking chocolate were of superior quality, and were gaining in popularity and growing sales. A chocolate for eating had been produced at the Cadbury factory in 1849 but it was not, by today's standards, a very palatable product. With the availability of cocoa butter a new chocolate recipe produced chocolate similar to that which we enjoy today. Cadbury's "fancy chocolates"- or assortments as they are now called - were sold in decorated boxes, with small pictures that children could cut out to stick into scrapbooks. John Cadbury's sons Richard and George, who joined the company in the 1859s, became the second Cadbury brothers to run the business. |
Expanding:
It wasn't until 1918 that Cadbury expanded and created their first overseas factory in Hobart, Tasmania. Chocolate became affordable to the working classes for the first time by the mid-1930s. Cadbury estimated that 90 percent of the British population could afford to buy chocolate. In 1967 Cadbury acquired an Australian confectioner, MacRobertson's. As a result, Cadbury built a 60 percent market share in the Australian market. Australia was the first country for Cadbury to expand to and is one of the highest consuming countries of Cadbury chocolate. Cadbury expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated worth of the product within the market. Dairy Milk Whole Nut arrived in 1933, and Roses were introduced in 1938.
It wasn't until 1918 that Cadbury expanded and created their first overseas factory in Hobart, Tasmania. Chocolate became affordable to the working classes for the first time by the mid-1930s. Cadbury estimated that 90 percent of the British population could afford to buy chocolate. In 1967 Cadbury acquired an Australian confectioner, MacRobertson's. As a result, Cadbury built a 60 percent market share in the Australian market. Australia was the first country for Cadbury to expand to and is one of the highest consuming countries of Cadbury chocolate. Cadbury expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929). By 1930 Cadbury had become the 24th largest British manufacturing company as measured by estimated worth of the product within the market. Dairy Milk Whole Nut arrived in 1933, and Roses were introduced in 1938.